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Arthur Miller s Death Of A Salesman - 1144 Words

Arthur Miller: Death of a Salesman Life for many in America are missing the same elements that â€Å"Death of a Salesman† exposed. Those element are love and direction. Many people face these struggles at some point in their life, but don’t know what to do to progress. Arthur Miller devised a style whereby he could show how your past can continuously impact on your future. Each character highlights the powerlessness of a dream to give meaning and control to human life. I disagree with some of the critics that say this play was mainly about the American dream and being successful. Without giving first parental love, establishing guidance and truth in the early stages of a child’s life, they are bound to have struggles with†¦show more content†¦He can’t enter the home with a loving greeting, because it’s not part of his personality. Love is not just being affectionate, it is revealed through the actions of an individual that reflects a heart of peace and truth. They have two sons that have been see-sawing with factious careers, which conveys an ambivalence in their character. Now, they have moved back home with the salesman, their father and mother because of a lack of direction and spiritual truth, reflecting some despair. The storyline gives all indication that there was no real family devotion between the father and both his sons. It seems that whatever family ties they might have had as children, it had no lasting effect on them because of the see-sawing careers and poor decisions they had made in their lives. The father and sons are both striving to find the missing purpose in their life to fulfill dreams and connect with one another. The older son (Biff) have been living in a fog all of life seeking for approval from his father. The younger son, was always in the shadows of the older son and never expressed his lack of attention from their father. The mother depicts another type of an untruthful person in this play. She pretends that she’s happy with her marriage and their family life, when in essence she is coping to survive. It appears that as the wife and

A Doll House By Henrik Ibsen - 870 Words

Society can set an outstanding amount of standards and norms that differentiate and control how humans in a whole act. This can be based on a few things such as social standing, upbringing, and class. Through Ibsen’s controversial play the readers learn how society can alter an individual’s identity, affect a lifetime of choices, and establish the foundation for future attitudes. The main leading characters Nora, Torvald, and Krogstad are perfect examples of these effects society has on one’s life. Ibsen’s â€Å"A Doll House† features Nora, the most prominent character who is also the play s protagonist. From the start, it becomes very evident that Nora is a whimsical character who is portrayed as naà ¯ve about money and has no problems spending it. She is the everyday housewife. Her husband, Torvald, makes decent money with a reliable and high standing position at the bank. This allows Nora to fall into the stereotypes of women that have been placed in their husband’s shadows in this patriarchal society. Nora has been treated as a â€Å"doll† her entire life, for example, it started as a child, Nora explains that her father treated her as such â€Å"When I lived with papa†¦ He used to call me his doll-child, and he played with me the way I played with my dolls† (Ibsen 247). Women were seen as dolls in this time period. They were to look pretty and to do what the men wanted. Due to the fact that Nora’s father instilled this on he r during her childhood, she has grown into a woman whoShow MoreRelatedA Doll House By Henrik Ibsen901 Words   |  4 PagesA Doll House showcases the harsh reality and truth of someone being something that they are not, and it shows the journey that Nora Helmer has to take to realize what she wants in life to find the real her. Throughout the play A Doll House by Henrik Ibsen, we learn about the main character and her qualities. Nora Helmer is the wife of Torvald Helmer, who became very unhealthy. By trying to help her husband’s health, Nora begins going into debt and commits a criminal offense, forgery; she does allRead MoreA Doll House by Henrik Ibsen1712 Words   |  7 PagesIn Henrik Ibsen’s play, A Doll House, Nora Helmer represents many feministic ideals of the late eighteen hundreds. The ending is often what the play as a whole is remembered by, due to its shocking nature. Nora, the female lead of the play decides to leave her home suddenly, after a confrontat ion with her husband Torvald and never returns. Many saw this as a huge decision that was made abruptly, however what they fail to notice are the aspects that motivated Nora from the start of the play. At firstRead MoreA Doll House By Henrik Ibsen901 Words   |  4 PagesA Doll House The play A Doll House written by Henrik Ibsen has strong symbolisms such as the doll house, Christmas tree, macaroons, and New Year’s day that help outline the theme. The author uses symbolisms to pull his audience in and allow them to feel the full effect of inequality and emotional abuse men gave women in the year of 1879, when Ibsen wrote this play. The first symbolism in this play is the Christmas tree which represents Nora’s inner state of mind. In Act 2 the stage directions describeRead MoreA Doll House By Henrik Ibsen Essay1787 Words   |  8 Pagesthe importance of divine or supernatural matters. Humanism is often mistaken for feminism which is one of the major controversies of A Doll House by Henrik Ibsen. The idea of humanism becomes apparent through Nora’s interactions with Torvald, Torvald’s interactions with Nora, and Torvald’s interactions with other characters in the play. Many argue that A Doll House, is a feminist play due to its portrayal of the characters which emphasized many values of feminism, but in actuality the play addressesRead MoreA Doll House By Henrik Ibsen850 Words   |  4 PagesA Doll House was written by Henrik Ibsen in 1879. There are two woman in the play, Nora and Mrs. Linde who have some differences, but also share some similarities. Nora is married to Torvald Helm er, they have three children together. Miss. Linde is a widow an took care of her younger siblings and her now deceased mother. Nora and Mrs. Linde are different in the way they have lived the past couple of years and how at the end of act three they are changing their lifestyles by either going from independentRead MoreA Doll House By Henrik Ibsen1194 Words   |  5 Pagesas around the world, in the late 1870’s. Henrik Ibsen’s 1879 play, â€Å"A Doll House,† demonstrates how women wore a faà §ade in society when dealing with men, through the main character Nora. In the play â€Å"A Doll House†, the reader can have an idea on how some men in the late 1870s in Norway act towards women. After the people of Norway read and viewed the play, there was a lot of controversy over â€Å"A Doll House†, because of the main character Nora decisions. Ibsen himself stated that â€Å"for him the issue wasRead MoreA Doll House By Henrik Ibsen932 Words   |  4 PagesIn Henrik Ibsen’s A Doll House, a drama play, which takes place in Elmer’s house. It takes place during winter which begins when Nora enters through the door. In A Doll House, I believe the inciting incident is Torvalds promotion at the bank. They never have to worry about money again. Nora’s old friend, Mrs. Christine Linde, who is in need of help comes to visit Nora and ask for help. Torvald gives her a job. You also have Dr.Rank , who is a family friend who is slowly dying of tuberculosis. ThingsRead MoreA Doll House by Henrik Ibsen564 Words   |  2 Pagesâ€Å"Forgery. Do you have any idea what that means† (1745), Torvald questions his wife Nora in Henrik Ibsen’s A Doll House (1879). In this play, Henrik Ibsen features individuals struggling for an authentic identity. The story focuses on an unspoken matter. Nora Helmer secretly borrowed a large sum of money for the sake of her husband’s, Torvald Helmer’s, life. Nora has never revealed the loan to Torvald and has been privately paying it off with her household allowance. When Torvald is appointed as bankRead MoreThe Doll House by Henrik Ibsen1215 Words   |  5 PagesTHE DOLL HOUSE The Society above Individual Freedom or The Suppression of the Woman The author Henrik Ibsen used the play to elaborate on the irony of the 19th century culture of restriction of individual freedom and excessive adherence to ‘societal norm’ at all cost without paying attention or having recourse to the core values and norms that brings about individual happiness and freedom. Torvald Helmer tried to elucidate the abnormality of seeking individual freedom instead of societal norm whenRead MoreA Doll House By Henrik Ibsen Essay1557 Words   |  7 Pagesâ€Å"A Doll House† In the play â€Å"A Doll House† by Henrik Ibsen the story focuses on the gender differences between a man and woman. One way Ibsen display feminism in A Doll House is through the relationship of the two main characters Torvald and his wife Nora. Nora and Torvald to have the perfect life, however behind closed doors it isn’t as it seems. The play begins with a happily married couple and ends with a woman wanting to be her own human being. Nora has been treated like child throughout the

The Correlation Between Social Activity And Subjective...

Abstract 523 university students participated in an online questionnaire which contained the ‘Satisfaction with Life Scale’ and the ‘Social Activity Measure† to decide upon if a relationship exited between social activity and subjective well-being. The data suggested that a weak positive connection between social activity and subjective well-being existed. The results supported the second hypothesis that the frequency of social activity would be less strongly correlated with well-being compared to satisfaction with social activity. The results finally indicated that the final hypothesis was supported as a correlation existed with well-being and the satisfaction and rate of occurrence of social activity among parents, friends groups and†¦show more content†¦Subjective well-being has been commonly identified as being the evaluation made by individuals in relation to their perceived personal life satisfaction while social interaction has been defined as the soci al happenings that take place between individuals. The foundation of this research is based upon Copper, Okamura and Gurka (1992) and this lab report aims to partly replicate the study designed by Cooper et al. which questioned the relationship between social well-being and social activity of first year psychology students and their friends. The results of Cooper et al. study was gathered from subjects via the use of â€Å"The Satisfaction with Life Scale† and the â€Å"Social Activity Measure†. The data collected from the Cooper et al. portrayed that the subjective well-being was based upon the satisfaction of social activity rather than the frequency of a social activity. In Tkach Lyubomirsky (2006) a similar result to Cooper et al. was established. In Tkach Lyubomirsky (2006) a diverse ethnic population of 500 participants was used. The participants were all undergraduate students instructed to report their â€Å"happiness-increasing strategies’† (Tkach Lyubomirsky, 2006). Participants were told to complete a ‘Subjective Happiness Scale’ in the form of a survey in order to determine the efficiency of their selected ‘happiness-increasing strategy.’ The results of The Correlation Between Social Activity And Subjective... Abstract 523 university students participated in an online questionnaire which contained the ‘Satisfaction with Life Scale’ and the ‘Social Activity Measure† to decide upon if a relationship exited between social activity and subjective well-being. The data suggested that a weak positive connection between social activity and subjective well-being existed. The results supported the second hypothesis that the frequency of social activity would be less strongly correlated with well-being compared to satisfaction with social activity. The results finally indicated that the final hypothesis was supported as a correlation existed with well-being and the satisfaction and rate of occurrence of social activity among parents, friends groups and†¦show more content†¦Subjective well-being has been commonly identified as being the evaluation made by individuals in relation to their perceived personal life satisfaction while social interaction has been defined as the soci al happenings that take place between individuals. The foundation of this research is based upon Copper, Okamura and Gurka (1992) and this lab report aims to partly replicate the study designed by Cooper et al. which questioned the relationship between social well-being and social activity of first year psychology students and their friends. The results of Cooper et al. study was gathered from subjects via the use of â€Å"The Satisfaction with Life Scale† and the â€Å"Social Activity Measure†. The data collected from the Cooper et al. portrayed that the subjective well-being was based upon the satisfaction of social activity rather than the frequency of a social activity. In Tkach Lyubomirsky (2006) a similar result to Cooper et al. was established. In Tkach Lyubomirsky (2006) a diverse ethnic population of 500 participants was used. The participants were all undergraduate students instructed to report their â€Å"happiness-increasing strategies’† (Tkach Lyubomirsky, 2006). Participants were told to complete a ‘Subjective Happiness Scale’ in the form of a survey in order to determine the efficiency of their selected ‘happiness-increasing strategy.’ The results of

Transport and Tourism

Question: Discuss about theTransport and Tourism. Answer: An in depth analysis of relationship between tourism and transport through a comparative analysis of the city circle tram and the Melbourne visitor shuttle The relationship between the transport services and tourism is analyzed when a comparison between the city circle tram and Melbourne visitor shuttle. The tourism industry has gained a better opportunity while giving a transport to the visitors. The Melbourne visitor shuttle is mainly a tourist oriented and a bus service that gives transport in Melbourne city Australia. A driver bus operates the bus and helps visitors to travel all along at any part of the city. The service provided is in turn of the fund that is received through the government and the roadway congestion (Gnanapala, 2012). The route from the bus mainly encircles the middle of the Melbourne central business district and has an anti clockwise Carlton direction with almost 13 stops that has a tourist destination all over the city. This service runs with the daily of an interval of 30 minutes and the timings are from 9 am to 4 pm. It mainly helps to provide the running commentary that has Melbourne city attraction and it had a similar service, but on a different route when a City Circle Tram is compared while talking about transport and tourism activity (Zabkar, Brencic Dmitrovic, 2010). History of Transport and Tourism There was an idea of the government of Australia to find a loop service that operates from the north loop to the south loop that covers almost the attractive destinations of the Melbourne city. This was the concept that was examined and it well went when, after 1990 since the tram service was proposed by the complement service of the Melbourne city shuttle. The tram service was majorly for visitors and local people who can even travel at some criteria. The city tram is a loop service thats widely operates in the east west. This is a similarity when the detailed proposal was actually framed for the better services that are provided by the government. This presented what the north, south loop service was provided by the shuttle and the east west loop service is provided by the city tram that engages and covers the destination accordingly (Sparks Pan, 2009). The service was commenced long back and this resulted in the detailed proposal that was in the year 2005 which helped the government to the council the development and the planning of the committee section. While talking about the city service there were some criticism that were being given for the shuttle service and this was the submission that was given by the Melbourne Transport Strategy while providing a bus service from the bus association which was a prior when the service was established (Wang, Zhang, Gu Zhen, 2009). The service engaged into the concerns that have raised the duplication of tram services and the bus service that again encouraged the commuters that made them to park outside the restricted zone and there were failures. According to a report there were additional complications that led to a disturbance of the service for tourists (Kotler, Bowen Makens, 2010). The tourism department and the transport department have solved these issues that resulted into the respondents of some critics situation by generally engaging into the council with the money generated from the fund that laid to heavy parking charges that were levied. The tourist shuttle and a tram are again the transport service that is gone all around the city with its destinations for tourists and the visitors that engage into exploring the city. In the mid of 2007, there was some contract between the transport service and the tourism department both under consideration while taking a common background for economic development and this state that the renewal of the contracts have made things easy going to the city. The driver bus lines and the contract services provided are well framed in favour with the national bus company which was actually an original operation with several other services for visitors travelling to Australia. There is an in depth comparison and a relationship that states about the tourist activity and transport facility when taking into account the economic aspects of Australia. The bus service on the initial stage was actually free for the tourists, but gradually levying some taxes, the government decided to get some pass and it covered a large amount of around 1.8 million dollars that will subscribed in the very next year. In the year 2013, people used to pay around 5 dollars per fare for the trips and the shuttle service which was actually unlimited for a day. Tourists and Transport The benefits and the advantages attached herein are very much related when the economic development plans are prepared with its various aspects of considering the free service to the visitors by the government. Similar kind of services is given when the transport and tourism activity is analyzed by Melbourne shuttle and city circle tram. The main activity and operations are similar when there is a comparison of the tourist and a transport service activity. The Melbourne visitor shuttle has some tourists destinations and attractions that are for tourists and even as a transport service for people going of Melbourne (Wu Liang, 2009). The Melbourne visitor shuttle starts from a stop at arts Precint that is a national gallery which is called as NGV International. It has Australian Centre that is a contemporary art and a state theatre which entertains the destination spot. The other stop 2 enjoys at the federation square and the tourist the federation square that engages the Melbourne visitor center that is actually an Australian center that has the moving image and is even a Birrarung Marr. The third stop has sports Precint that is open except on the MCG event programs that are arranged on particular dates. Rod Laver Arena is again the inclusion of the tourist spot with the Melbourne Park and even as an Olympic park that enroots the Melbourne cricket ground with the fotzroy gardens. The Melbourne visitor shuttle has a fourth step at the Chinatown and actually a district, theatres with the majestys theatre and along with comedy theatre and a princess theatre which entertains the visitor. Again the shuttle along stops at the Melbourne museum that has a royal exhibition building and even the Carlton gardens that the tourist enjoy being around with the old Melbourne Gaol. The next is the Lygon street Precint along with the University of Melbourne which is the tourist spot even (Hasegawa, 2010). The Queen Victoria market is the very next stop that helps tourists to travel and explore the city with the transport service they are provided with an ease. This states that the transport and tourism service are interrelated and there is full support from the government to look around and explore things around the city. The waterfront city, docklands and this stop even include the Flagstaff gardens where tourists and visitors spend a lot time. The William street and the Melbourne aquarium on its 11th stop has a next destination in the Melbourne city shuttle. The shuttle has an interval that takes a tourists for its destinations and even it is a transport service for the local people to travel to their particular destination (Ladhari, Bruna Morales, 2008). The nearby areas that the Melbourne shuttle travels help the local people to get their transport. The shuttle takes to the next destination towards the Southbank and a river called Yarra. This includes the Southgate and crown casino with the Eureka Skydeck. The entertainment complex is even a stop where the convention centres and the maritime museum is a part of the destination for tourism service. The relationship between the transport and the tourism service are related as Australian government has provided some benefits through the city circle tram and even a Melbourne visitor shuttle for free services. The free services that are actually nominal pay rates have been engaged to gather lot of attention towards the local people and the visitors. Tourists have the facility for their entertainment whereas the transport service is mutually engaged to perform for the economic development of the city and thereby the country Australia (Kim Lee, 2010). The world loves Melbourne and the transport services are an extra benefit for the people travelling to the city with its full fledged festivals and a mutual congruence is accepted while riveting the climax with the tourists destinations. With the city circle tram, the tourists travel to the route that has flinders and Latrobe Sts, Spring Docklands and then round that Melbourne city with a different route while comparing to the visitor shuttle. This shows that different route can be selected while both the transport services cover the city of Melbourne. References Gnanapala, W.K.A.C. (2012). Destination Satisfaction and Behavioral Intentions of the Tourists: A Study on Sri Lanka. Wayamba Journal of Management, Vol. 3, No. 1, pp. 37-55. Hasegawa, H. (2010). Analyzing Tourists Satisfaction: A Multivariate Ordered Probit Approach. Tourism Management, Vol. 31, pp. 86-97. Kim, Y.K. Lee, H.R. (2010). Customer Satisfaction Using Low Cost Carriers. Tourism Management, Vol. 32, No. 2, pp. 235-243. Kotler, P. Bowen, J. T. Makens, J. C. (2010). Marketing for Hospitality and Tourism (5th ed.). New Jersey: Pearson Education. Ladhari, R., Bruna, I., Morales, M. (2008). Determinants of Dining Satisfaction and Post-dining Behavioral Intentions. International Journal of Hospitality Management, Vol. 27, pp. 563-573 Sparks, B. Pan, G.W. (2009). Chinese Outbound Tourists: Understanding their Attitudes, Constraints and use of Information Sources. Tourism Management, Vol. 30, pp. 483- 494. Wu, C. H. Liang, R. (2009). Effect of Experiential Value on Customer Satisfaction with Service Encounters in LuxuryHotel Restaurants. International Journal of Hospitality Management, Vol. 28, pp. 586-593 Wang, X., Zhang, J., Gu, C. Zhen, F. (2009). Examining Antecedents and Consequences of Tourist Satisfaction: A Structural Modeling Approach. Tsinghua Science Technology, Vol. 14, No. 3, pp. 397-406. Zabkar, V., Brencic, M. M. Dmitrovic, T. (2010). Modelling Perceived Quality, Visitor Satisfaction and Behavioral Intentions at the Destination Level. Tourism Management, Vol. 31, pp. 537-546.

Competitive Strategy of Walmart-Free-Samples-Myassignmenthelp.com

Question: Discuss about any two examples of Organisations that are widely regarded as excellent in their Industry. Answer: Competitive Strategy Walmart, a retailer company, has set itself apart with numerous outlets across several countries globally. Stankevi?i?t?, Grunda Bartkus, (2012) reports that Walmart is one of the largest retail firms with the highest sales within its geographical span, a formidable inventory turnover and equally high operating profits compared to other discount retailers. Walmart remains the best retail company due to its ability to deliver convenience for their consumers by bringing products as close as possible to the consumer. The company finds its strengths in its management of supply chains which have enabled the company to gain competitive advantage and attain leadership in the retail market. Business Model Innovation The business model involves the company operations which involve its partnerships with the consumers and other stakeholders such as the vendors, distributors and partners. The business model therefore involves the activities by the organization to achieve their objectives in the market (Ghemawat, 2003). Walmart is a good example of an innovative business model. The traditional discount business model for the company was based on low cost inventory from Chinese suppliers, highly advanced IT systems that controlled the supply chain and distributions alongside the use of float as a means of covering the operational costs. According to Iacovone, Javorcik, Keller Trybout, (2009), the payments for supplies were done on a float basis where the suppliers were paid after 90 days while the goods reached the consumer markets in 7 days or less. However, the company has also used innovative strategies in its business model on the demand side of the business. Some of the aspects of the innovative business model strategies have involved differentiating its service provision on the consumer access aspect. Furthermore, the global reach has led to increased optimizing of products through assortments that cater for the consumer needs at the local level. CAGE Framework The CAGE framework is an appreciation of the challenge of distance in marketing and expansion of businesses. The CAGE stands for the cultural, administrative, geographic and economic factors that come into play when expanding into new regions and countries where the market environment contrast the local markets (Ghemawat, 2007). The four major factors usually vary across the regions in which a company works which forms the distance between the organization and its market. Cultural distance for Walmart involves the differences between the cultures of the various regions in which it retails its products. Roberts Berg, (2012) suggests that the four main markets for Walmart bear some consistency in their culture that lightens the burden of customizing marketing and operational activities for the business environments. The Administrative trade distance among the main markets, Canada, Mexico, United States and the United Kingdom is not too diverse for the company to approach the markets. Javorcik, Keller Trybout, (2008) points out that the North American Free Trade Agreement joins some of the profitable markets which makes investment and business environments fairly similar in terms of policies governing trade. Geographical distance among the various global markets is alleviated through the use of efficient freight capabilities, communication processes that enable the company to go around constraints on geographical distance. Economic distance is the fourth dimension which involves the cost of labor, productivity and GDP which are determinants of the purchasing power of consumers. The differences bear implications on the most preferable products among the various expansion territories. Coca Cola Coca-Cola is the largest soft drink brand and is the bestselling company for sodas, waters, flavored and enhanced waters, juices and other non-alcoholic beverages. Incorporated in 1919, the company has seen tremendous growth and has achieved in terms of its global reach and consumer targeting such that the company now retails to virtually all kinds of consumers. Taylor, (2000) points out that the company strategies have surpassed its competitors such as Nestle, Pepsi Co and other companies in the beverage industry. The business model innovation and the CAGE frameworks best explain the operations and success of the company in its market. Business Model Innovation Coca Cola has gained competitive advantage through its business model that is highly dependent on innovation and is flexible for emerging market changes. The strategies by Coca Cola have involved the establishment of new products and modification of the existing ones to derive innovative products that target consumers preferences. Apart from optimization of product quality and price, the company has also focused on the consumer and trends in taste and beverage preferences as a means of deriving new business ventures. According to Polk, (2009) big data has played a significant role in the transformation of Coca Colas business model. Some of the major roles of big data to company management have included increased insights into consumer needs thereby changing management methods and structures, increased inspection of products and consumer reactions to their quality and pricing, availability of marketing and sales information as well as enhanced consumer service. The transformation from traditional supply and marketing driven approaches has led to increased market targeting and overall reach for the company. CAGE Framework The CAGE framework implies the effects of the four main factors that determine distance in multinational ventures, that is, the cultural, administrative, geographical and economic differences. Although the Coca Cola Company is an organization which has stayed in the market longer than other companies, cultures among the various global markets still matter in determining sales and the manner in which the company conducts business (Ruman Verbeke, 2004). At country level there is a great difference in religions, ethnic networks which are a challenge to the manner in which Coca Cola is able to approach the market. In addition, the administrative distance is also a challenge since the global scale of Coca Colas business goes across different regions that do not share considerable trading blocs amidst political hostilities which affect the companys supply chain. Some of the strategies by Coca Cola have involved use of universal marketing slogans that are redefined among the different coun tries (Polk, 2009). Differences in business systems and purchasing power form the economic distance which the company has attempted to narrow through different pricing strategies. References Ghemawat, P. 2003. The forgotten strategy. Harvard Business Online. Ghemawat, P. 2007. Redefining global strategy: Crossing borders in a world where differences still matter. Harvard Business Press. Iacovone, L., Javorcik, B., Keller, W., Tybout, J. 2009. Walmart in Mexico: The impact of FDI on innovation and industry productivity. University of Colorado. Javorcik, B., Keller, W., Tybout, J. 2008. Openness and Industrial Response in a Wal?Mart World: A Case Study of Mexican Soaps, Detergents and Surfactant Producers. The World Economy, 31(12), 1558-1580. Polk, X. L. 2009. COCA-COLA: LONG TERM INNOVATION (A CASE STUDY). Consortium Journal of Hospitality Tourism, 13(2). Roberts, B., Berg, N. 2012. Walmart: Key Insights and Practical Lessons from the World's Largest Retailer. Kogan Page Publishers. Rugman, A. M., Verbeke, A. 2004. A perspective on regional and global strategies of multinational enterprises. Journal of international business studies, 35(1), 3-18. Stankevi?i?t?, E., Grunda, R., Bartkus, E. V. 2012. Pursuing a cost leadership strategy and business sustainability objectives: Walmart case study. Economics and Management, 17(3), 1200-1206. Taylor, M. 2000. Cultural variance as a challenge to global public relations: A case study of the Coca-Cola scare in Europe. Public Relations Review, 26(3), 277-293.